Once Shunning Ad Promos, Google Now Flaunts Itself

Posted: 3/27/2012  |  By: Amir Efrati | wsj.com

After years of touting the superiority of online advertising, Google Inc. is taking a decidedly different approach to promote itself in areas where its rivals dominate.

The Internet company is spending big sums on TV, magazine and newspaper ads to promote new services, including its Google+ social network and Chrome Web browser.