Online Ad Fraudsters Are Stealing $6 Billion From Brands
Posted: 10/2/2013 | By: Mike Shields | AdWeek
The online ad fraud issue is far worse than you think. It involves organized crime, Russian millionaires, ex-bank robbers and one-sixth of the computers in the U.S. Oh, and forget those estimates of a few million at stake. Rather $6 billion is being stolen from advertisers—$6 billion.
Those are just some of the explosive charges being leveled by White Ops, a Web security firm born of experts from the bank fraud and Internet securities industry—i.e., the best of the best hacker fighters in the country.