Parade Magazine Tries to Improve Appeal to Digital Readers
Posted: 5/30/2013 | By: Michael Sebastian | AdAge
Parade magazine is introducing a new logo this Sunday for the first
time in more than 30 years, adopting a look reminiscent of Parade in the
But the retro look is just part of a series of changes the
62-year-old Sunday newspaper insert is pursuing this year, with the bulk
coming online and on mobile devices, in an effort partly meant to reach
younger readers than it finds in print.