People Magazine to Offer New Subscription Deals
Posted: 9/9/2013 | By: Christina Haughney | New York Times
As magazines have scrambled to find new revenue sources, People has stuck with a model that has worked for nearly four decades: high-paying and loyal subscribers, now about 3.5 million, and advertising. Now the magazine is changing its subscription model, adding a tiered plan to what has long been considered the financial backbone of Time Inc.’s magazine empire.
On Monday, the magazine is introducing four new subscription packages. It is trying to attract younger, tech-savvy celebrity fans with a $10 annual subscription to its new CelebFood and CelebWatch apps.