Perks, Not Paywalls

Posted: 9/5/2012  |  By: Hazel Sheffield | Columbia Journalism Review

According to its motto, the Voice of San Diego is “irreverent, honest and engaging” in its pursuit of community news. It got even more engaging with a membership overhaul in April that allows readers to sign up as members of the Voice community for a negotiable fee. So far, 1,242 have joined, and the aim is to have 1,500 by the end of the year.