Personality Plays a Role in Why You Spend Too Much Time on Facebook
Posted: 6/29/2012 | By: Dave Copeland | ReadWriteWeb
Think you use Facebook to
stay close to your friends? Think again. A new study says the need to
be entertained may be the biggest driver of activity on the social
network.
The desire to be entertained predicts the amount of
time users spend on Facebook, according to an academic study published
this month in the Journal of Broadcasting & Electronic Media.