Postmedia Network Taken Over By Hyundai Canada
Posted: 4/23/2012 | By: Press Release | Postmedia
April 23, 2012 (TORONTO) – In the first massive takeover of its kind, innovative automaker Hyundai will take possession of the most prime real estate Postmedia has to offer. On April 24 (April 25 in Alberta) Hyundai will own the front page of every Postmedia digital, print and mobile platform for an entire day in support of its award-winning line up of automobiles.
Offering the largest one day audience reach to a single marketer in the history of Postmedia, this new advertiser program named Launch Pad heralds the arrival of a new way to accelerate audience reach.
“Take a bold advertiser with a big story to tell and a media partner with the creativity, products and the most coveted audience around and you have Launch Pad,” said Simon Jennings, Chief Digital and Revenue Officer, Postmedia Network. “Advertisers want high-impact creative solutions to meet their marketing objectives. Our goal is to provide them with not only innovative solutions but seamless execution and outstanding customer service. And have fun doing it.”
The Launch Pad program delivers an audience of more than 4 million Canadians – all on one day. Elements include a four-page full colour A-section promo wrap on all of Postmedia’s daily publications plus repped brands*, a full cover wrap on Financial Post Magazine; opening homepage takeover on all newspaper websites, canada.com and Dose.ca; mobile homepage takeover on all Postmedia iPad apps plus site takeover of all standard ad units on iOS and Android apps and mobile optimized websites.
Launch Pad offers a select number of advertisers stratospheric reach to millions of engaged Canadians. Programs are already booked in to the summer months.
“Hyundai is a company that is always on the hunt for new ideas,” said John Vernile, Vice President of Marketing at Hyundai Auto Canada Corp. “Whether it’s putting segment-first features like heated rear seats in a compact car or tackling never-before-seen advertising initiatives, we like to do things a little differently. One of our most important goals is to reintroduce ourselves to Canadians, so a front cover property with a first-rate group like Postmedia is the perfect approach to get our message out in a big way.”
* Launch Pad is an advertising program with premium placement in Postmedia print, online and mobile properties. Newspapers include the National Post, The Vancouver Sun, The Province, the Edmonton Journal, Calgary Herald, The Star Phoenix, the Leader-Post, The Gazette, the Ottawa Citizen, The Windsor Star as well as The Times-Colonist and the Winnipeg Free Press. Also included are canada.com and Dose.ca.
About Postmedia Network Inc.
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is the largest publisher by circulation of paid English-language daily newspapers in Canada, representing some of the country’s oldest and best known media brands. Reaching millions of Canadians every week, Postmedia Network engages readers and offers advertisers and marketers integrated solutions to effectively reach target audiences through a variety of print, online, digital, and mobile platforms.