Publishers Try a Different Kind of Pay Wall, Unlocked by Watching Web Video
Posted: 7/12/2013  |  By: Michael Sebastian | AdAge
Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser's video.  

The tactic, which uses a system called Content Unlock from Genesis Media, is meant to help address the disconnect between advertisers' interest in buying web video and consumers' desire to watch enough of it.