Pulse Competitor Taptu Sold to Mediafed for Mobile Ad Exposure
Posted: 9/20/2012 | By: Robert Andrews | paidContent.org
Mobile content personalisation app Taptu is selling up to an RSS advertising service that wants to gain a mobile advertising channel.
Mediafed is acquiring the outfit for an undisclosed price to build what it says is a cross-platform service that monetises feeds from over 1,200 publishers.
Mediafed is acquiring the outfit for an undisclosed price to build what it says is a cross-platform service that monetises feeds from over 1,200 publishers.