Punch Media Wants to Redefine Tablet Advertising

Posted: 4/27/2012  |  By: Emma Bazilian | AdWeek

There have been a few stabs at iPad-native newspapers and magazines, with limited success, but the just-released Punch is taking a different tack with its new app. It's more of a collection of apps-within-app, wherein each one—represented as an item on the Punch bookshelf—opens into an interactive editorial feature. Hence the company's motto: "You don't read Punch, you play Punch."