Real Gifts Sold on Facebook as Site Taps Commerce Potential
Posted: 9/28/2012 | By: Gerry Shih | Reuters
(Reuters) - Facebook Inc is taking a small step toward becoming an e-commerce platform by launching a feature for users to buy and send real gifts worth as much as hundreds of dollars.
As of Thursday, users can purchase and ship products from more than a hundred "Facebook Gifts" vendors with a few clicks on the company's website. The products include eyeglasses by Warby Parker, Starbucks coffee, and pastries from New York-based Magnolia Bakery.