Real-Time Ad Spending Growing Faster Than Expected
Posted: 8/24/2013  |  By: Alex Kantrowitz | AdAge
Real time, automated digital ad buying is growing so fast, even the forecasts can't keep up.

Revising its forecast up from earlier this year, eMarketer released a new report today predicting advertisers would spend more on real-time bidded (RTB) advertising in 2013 than originally estimated.