Relax, Mozilla's Move Will Not Break the Ad-Supported Internet

Posted: 4/2/2013  |  By: Pam Horan | Ad Age

Mozilla's announcement that the next version of Firefox, expected to go live in the near future, will include default third-party-cookie restrictions hit the ad industry like a thunderclap. Industry responses from across the board were cast in extreme terms, ranging from"nuclear" allusions to forecasting economic doom for the industry. Let me be clear, in spite of the rhetoric, Mozilla's decision will not break the Internet.