Research Shows Newspaper Advertisements Across Platforms Deliver Best Results
Posted: 7/31/2013 | By: Suzanne Raitt | INMA
Just as newspaper content extends across all platforms, research — from news media companies like Aftenposten and MPG — indicates advertising should also migrate from print to online to mobile.
Newspapers extend across media. So the advertisments can — and should — be delivered the same way. There is robust research to demonstrate the soundness of this “one-two” advertising strategy.