Safeway Envisions Future Without Print Ads
Posted: 2/26/2013 | By: Natalie Zmuda | AdAge
Safeway is doing its best to eliminate print advertising in favor of more personalized digital ads.
The fifth largest grocery player in North America spent $20 million on newspaper ads through November of 2012. That's consistent with 2011, though a big drop off from the $33 million spent on newspaper ads in 2010.