Second Street Introduces New Voter's Choice Software Product
Posted: 7/11/2013  |  By: Press Release | Second Street
ST. LOUIS, MO. (July 10th, 2013) – Second Street, a leading provider of private-label online promotions products for media companies and brands, today announced the launch of its new Voter’s Choice software product. Voter’s Choice allows print, radio and television media companies to efficiently run metro and niche ballot promotions and open up new revenue streams with advertisers. Metro ballots allow media companies to engage their audience by asking them to nominate and vote on their top picks for a variety of businesses and services in their community - everything from “best ice cream parlor” to “best insurance agent”. Niche ballots take a deep dive into a specific topic in a community, such as “state fair favorites”, or “local music awards”.  

“We saw a demand from media companies for an efficient ballot promotions product that offers new opportunities for their advertisers and also excites audiences about what makes their local communities great,” said Matt Coen, president and co-founder, Second Street. “We developed Voter’s Choice with all of this in mind— to help media companies generate significant revenue, grow their email databases, and deepen their ties with their advertisers and communities.”  

Second Street recently implemented one of the first Voter’s Choice programs on behalf of the Naples Daily News in Naples, Florida. The program has proven to be a big success both in terms of efficiency and in the increase in consumer participation. The product’s moderation tool cuts out the majority of administrative time needed to merge and de-dupe “write-ins” on voting ballots, and includes advertiser digital upsells with enhanced listing features, such as adding Facebook Like buttons, descriptions, plus maps and locations.  

“We moderated and tabulated our ballot promotion in 20% of the time that it’s taken in years past, plus our participation doubled,” said Len Egdish, Ad Director, Naples Daily News. “We also generated additional revenue online with targeted ads, enhanced listings, and social integration – including Facebook and Twitter – which we could not offer without the Voter’s Choice product.”  

Voter’s Choice was developed for media companies to run ballot promotions more efficiently. The robust de-duping and merging functionality allows them to administer their ballots in significantly less time than it took before. With this level of efficiency, Voter’s Choice can be used year round on niche promotions such as favorite businesses in a local neighborhood, or specific products and brands.

Voter’s Choice was developed using responsive design in order to make it user friendly across all digital platforms including websites, smartphones, and tablets. Additionally, Voter’s Choice integrates seamlessly with and complements Second Street’s full suite of existing products, including contests and deals.