Social Embed Makes Houston News Stickier

Posted: 1/10/2012  |  By: Michael Depp | NetNewsCheck.com

To the shopworn adage, “If you can’t beat ’em, join ’em,” Houston’s Belo-owned KHOU has added an interesting twist when it comes to social media: If you can’t beat ’em, embed ’em.

KHOU’s iPad app, which was designed by Minneapolis-based DoApp and released last August, seems to have anticipated a Nielsen report on social media that came out the following month and delivered sobering, if unsurprising, news to the online media business: Americans are spending 22.5% of their time online visiting social networks and blogs as opposed to just 2.6% of their time on sites for current events and global news.