Social Media Engagement for US and UK TV Watchers Falls to 23-24%: Report
Posted: 3/20/2013 | By: Josh Ong | The Next Web
Social media may be on the rise as millions of users flock to
Facebook and Twitter, but in the US and UK, active use of social
services to discuss a show while watching TV is on the decline, falling
to 23% and 24%, respectively, in 2012, according to a new report from Motorola Mobility.
The figures come from Motorola’s Home division, which released its
fourth Media Engagement Barometer on Tuesday, tracking 9,500 consumers
across 17 markets.