Social Media Play Big Role in Movies
Posted: 3/13/2013 | By: Taryn Luna | The Boston Globe
‘Oz the Great and Powerful” soared to the top of the box office
charts with a wicked $80.3 million opening weekend driven by big-name
actors, a major Hollywood director, and a spectacle of electrifying 3-D
imagery.
Now analysts say the $200 million Disney production’s future as a top-grossing film of 2013 or just another flick that quickly fades at the box office could hinge on 140-character critiques posted online by thousands of moviegoers.
Now analysts say the $200 million Disney production’s future as a top-grossing film of 2013 or just another flick that quickly fades at the box office could hinge on 140-character critiques posted online by thousands of moviegoers.