Study: Millennials Engage With Magazines Via Social Media

Posted: 8/24/2012  |  By: Emma Bazilian | AdWeek

While many magazines are still struggling to produce revenue from digital platforms, their social media efforts aren’t going to waste—if they have something tangible to offer. According to a new study from the MPA and GfK MRI, millennials are engaging with magazines through a number of different social media platforms in search of special contests, promotions and discounts.