Study: Online Media Pays Off for Consumers More Than Offline
Posted: 2/11/2013 | By: Kara Swisher | All Things D
Apparently, you can get media satisfaction — as long as you are online as opposed to offline.
According to a new study by the Boston Consulting Group, consumers accrue more value from their online media usage than from their offline consumption.
The new research report — titled “Follow the Surplus: How U.S.
Consumers Value Online Media” — calculated that the average U.S. online
user got a “consumer surplus” of $970, compared to $900 from offline