Study Shows Native Ads Outperform Banners...Mostly
Posted: 5/3/2013  |  By: Forbes
There’s an awful lot of excitement in the digital publishing world around native advertising and a lot of new marketing dollars being spent on ads that blend seamlessly with or mimic the forms of content.

What there’s not an awful lot of is proof that native ads actually do what they’re supposed to do, or even consensus on exactly what that is.