Sun Media Joining March Behind Paywall
Posted: 11/28/2012 | By: Steve Ladurantaye | Globe and Mail
Sun Media’s Sunshine Girls are packing their bikinis for a trip behind the paywall.
The newspaper chain will activate paywalls at its Sun newspapers in Ottawa, Toronto, Winnipeg, Calgary and Edmonton on Dec. 4, as it joins the ranks of Canadian publishers trying to make up for print advertising losses by asking readers to pay for online content. While some content will remain free, such as breaking news updates and content produced by bloggers, the rest will come at a cost.
The newspaper chain will activate paywalls at its Sun newspapers in Ottawa, Toronto, Winnipeg, Calgary and Edmonton on Dec. 4, as it joins the ranks of Canadian publishers trying to make up for print advertising losses by asking readers to pay for online content. While some content will remain free, such as breaking news updates and content produced by bloggers, the rest will come at a cost.