Take a Lesson from Print Media: Clean Up Web Layouts

Posted: 3/28/2012  |  By: Matt Sanchez | AdAge.com

5,000. That's the average number of ads and marketing messages Americans are exposed to each day, and if you're online reading this, I'd skew that number higher. That's because too many media sites are beginning to resemble the houses of compulsive hoarders: a jumbled mess of headlines and stories piled on each other with links, icons and ads thrown on top. Put another way: Clutter is killing digital media.