Tampa Bay Times Launches 'Reimagined' Web Site - TampaBay.com
Posted: 2/19/2013  |  By: Press Release | Tampa Bay Times
The search is smarter. The stories are easier to read. The site is filled with more video. No matter what size screen you’re on, the site automatically detects it and adjusts itself to fit.        

This is the new TampaBay.com, the #1 local news Web site of the Tampa Bay Times, Florida’s largest newspaper.        

“The new TampaBay.com now reflects the same high quality presentation of content that readers enjoy in Tampa Bay Times and tbt*. We now have three world-class delivery systems for our news and information,” said Joe DeLuca, publisher of TampaBay.com and the Tampa edition of the Times.        

“We have tremendously powerful search capabilities and cleaner design, which make it easier for our readers to find our great content. We also have video – a complementary storytelling platform that plays to our strengths. So far, we have had great response from our readers and advertisers,” DeLuca added.

In addition to improved search, better design, and more video, the reimagined TampaBay.com loses no features when users switch from a PC to a tablet to a smart phone – a feature known as adaptive design. The new TampaBay.com also makes it easier to share photos and stories with friends on social networks, such as Facebook, Twitter, Pinterest and more.

The Times worked with 352 Media Group, which helped design the site. “Not only is it an improvement for the Times, but it also sets a new standard for the entire industry. The site lets users find information about everything from world news to what’s going on in their neighborhood,” Peter C. VanRysdam, chief marketing officer of 352 Media Group.

About the Tampa Bay Times
The Tampa Bay Times is widely considered one of the Top Ten newspapers in America and has won eight Pulitzer Prizes. It is Florida’s largest newspaper, with an average circulation of 379,375 Sunday and 313,003 daily (ABC FAS-FAX September 2012). The Times is produced by the Times Publishing Company, which also publishes TampaBay.com - Tampa Bay’s largest local news Web site with 2.7 million unique visitors each month (Nielsen NetView six-month average for 05/12-10/12). Additionally, the company publishes the free daily tbt*, an edition of the Tampa Bay Times, tb-two*, a free paper written by Tampa Bay area students distributed to students, and the Pulitzer Prize-winning website, PolitiFact.com; and produces special events, specialty publications, and targeted advertising programs.