Technology, Middlemen and the Future of News

Posted: 4/25/2012  |  By: Jeff John Roberts | paidContent.org

The internet is supposed to be about the end of intermediaries. So why are middlemen so successful? For years, aggregators have ruled the content space and now a new breed of brokers is using technology to redefine the interaction between readers and publishers. One of the most successful is NewsCred, a New York startup that helps publishers and brands draw on a rich well of stories from across the internet. Its satchel of content includes more than 750 news sources, including top shelf names like The Economist and Bloomberg.