The Difference Between Digital and Interactive
Posted: 10/17/2013 | By: Jeremy Ozen | iMediaConnection
For a long time, "digital" and "interactive" have been used interchangeably in the marketing world. Case in point: IAB stands for Interactive Advertising Bureau, but it concerns itself with all forms of digital advertising. With mouse clicks and keystrokes considered not only interactions but also campaign success metrics, digital media has been considered interactive by definition.