The Future Publisher’s Sales Force

Posted: 9/7/2012  |  By: Josh Sternberg | Digiday

Automation has arrived in the media world. Depending on who you talk to, this is going to make publishers rethink the wine-and-dine, press-the-flesh approach to ad sales. It’s not that the machines are replacing the people, although there’s undoubtedly some of that, but sales teams will inevitably grow more specialized and sophisticated.