The Future Publisher’s Sales Force
Posted: 9/7/2012 | By: Josh Sternberg | Digiday
Automation has arrived in the media world. Depending on who you talk to,
this is going to make publishers rethink the wine-and-dine,
press-the-flesh approach to ad sales. It’s not that the machines are
replacing the people, although there’s undoubtedly some of that, but
sales teams will inevitably grow more specialized and sophisticated.