The Future of Media Is Paid
Posted: 11/26/2012 | By: Michael Shehan | iMedia
There’s no doubt that the media industry has seen dramatic change in the
last 15 years. Readership of traditional newspapers has plummeted.
Compounding the issue, the traditional newspaper model where classifieds
and ads were sold based on circulation (regardless if someone actually
read the paper and saw your ad) has been absolutely decimated as
advertisers have moved their dollars to more effective, more addressable