The Huffington Post Wants to Help Brands Create Their Own Content Sites
Posted: 5/23/2012 | By: Jason Del Rey | AdAge.com
The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned.
The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in content creation, curation and distribution to consumers.