The New Mobile Reality for Advertisers & Publishers
Posted: 10/19/2013 | By: Omar Nicola | ClickZ
It's a freight train, and it's coming fast. A recent comic strip from Adexchanger sums up quite well the growth in mobile, and how it's affecting publishers and advertisers alike.
With behavior and layout different in mobile, publishers have been required to rethink their overall product, and in turn, their ad products.