The New York Post Gets a New Digital Look, and New Ad Units
Posted: 9/6/2013 | By: Alex Kantrowitz | AdAge
After years of operating a website which seemed to belong in the 1990s, the New York Post introduced a revamped, modern version today, and a set of new ad products to boot.
The old nypost.com -- cluttered, tied to its print product, and offering only basic advertising units -- made it difficult for the paper to compete in today's digital news environment. The new site -- clean, modern and with an emphaisis on mobile accesiblity -- should put the paper in position to deliver its news product more effectively, and perhaps increase its digital ad revenue along the way