The Newsonomics of Forbes’ Real Performance and Price Potential
Posted: 1/17/2014 | By: Ken Doctor | Nieman Journalism Lab
The bidding for Forbes is now moving into round two, with a sale expected within a month.
A surprising set of largely non-U.S. buyers is flipping through the pages of a memorandum prepared by Deutsche Bank, which Forbes has tasked with shopping the property. A careful reading of that 62-page confidential document reveals a lot about the company’s much-heralded forays into new businesses.