The Newsonomics of the News Corp. Split
Posted: 6/27/2012 | By: Ken Doctor | Nieman Journalism Lab
Are two Ruperts even better than one? We may soon find out, as News Corp. moves forward today
to clone itself.
The cloning, or splitting, of the $34 billion company certainly has
its logic. Hive off those pesky newspaper assets and the company’s book
arm HarperCollins into a separate company.