Publishers searching for the right ingredients to add to
their revenue model might want to take a look at Recipe Central. Created by the publishers of Relish, American Profile and Spry, Recipe Central is a new white-label
recipe and how-to video service created to attract every kind of food lover.
According to senior vice president
of partner relations Steve Smith, recipes are collected from the archives of Relish, American Profile and Spry and organized in a recipe library
featuring more than 10,000 recipes for any chef no matter what the skill level.
Since the launch in February, Smith
said feedback has been positive. “A lot of our legacy partners are excited
about being able to offer food content and there has been good reception with
our new media partners, particularly on the broadcast side. They’ve commented
on how easy it is to sign up and integrate it with their site.”
Any media website can sign up for
Recipe Central. The three-step process only takes minutes to complete and no
coding is required to create a custom-branded user experience. There is also no
long-term commitment. Smith said among the features that benefit
publishers is a comprehensive dashboard that provides detailed results pages
and keeps track of site traffic. Publishers can also send out a custom-branded
newsletter. Another important feature is the Recipe of the Day widget feed to the partner’s main
site to help engage audience and to create awareness of the recipe search
feature. The Recipe of the Day widget also contains an image of that day’s
verbal commitments from 300 websites, Smith said their list of partners is
still growing. Recipe Central is guaranteed to generate revenue for a
publisher’s digital business because of the visit-based model; so the more
people who visit your site, the more money that is made.
said their goal is to continue to build their network of media sites and to add
to their recipe collection, which is constantly being updated.
is a universal language,” he said. “Newspaper websites can now instantly tap
into top quality food content.”
more information, visit recipecentral.com