The Power of E-commerce for Tablet Publishers
Posted: 6/7/2013 | By: Josh Sternberg | Digiday
Tablets have been billed as the fastest growing innovation
ever, but publishers are still trying to figure out how to make the
most of the devices. One opportunity they’ve siezed upon is e-commerce.
There are an estimated 75 million tablet users in the U.S.
alone, and publishers say they’re noticing interesting consumer shopping
behavior changes and users migrate to them from their desktops. For
example, 79 percent of the much sought-after 18-34-year-old demographic
now make purchases on a tablet, according to Comscore. Meanwhile Adobe says more people (52 percent) prefer to shop on a tablet as opposed to a desktop (40 percent).