The Precise Art of Mobile Push Notifications
Posted: 10/15/2013  |  By: Semil Shah | TechCrunch
I may sound like a broken record when I consistently reference this phrase in my weekly column: “mobile is the only under-hyped thing in tech.” Yet, it is hard to argue with, and if we agree to agree, then within a mobile context, almost everything we can do with our phones and apps is under-hyped, as well. Take mobile push notifications, for example.