The Recipe for Social, Shareable Storytelling at BuzzFeed
Posted: 4/30/2013 | By: Rachel McAthy | journalism.co.uk
With two thirds of its traffic from social, BuzzFeed seems to have a
good understanding of the sort of content people like to share.
In a session at the International Journalism Festival last week executive editor Doree Shafrir discussed BuzzFeed's approach to 'social storytelling'.
According to Shafrir, BuzzFeed, which recently introduced a UK team, has more than 40 million uniques a month, with more than half (60 per cent) of its audience in the 18 to 34 age bracket.