The UX of Homepages: Why Do So Many Look Like the Front Page of a Newspaper?
Posted: 7/8/2014 | By: Henry Taylor | The Media Briefing
Amazon’s website won’t win any design awards but its UX does its job
well – it facilitates your journey to the checkout. In contrast,
newspaper websites have a long way to go – many of them still look like the front pages of their respective print editions.
In the age of the pixel display,
which offers up enormous potential when it comes to how content is
displayed, and the age of the internet, where audiences are comprised of
a far wider group of people than the ones that buy your print
newspaper, is there any need for newspaper homepages to still so closely
resemble their print equivalents?