December 4, 2012 (TORONTO) – Postmedia Network today announced that The Windsor Star, Windsor and Essex County’s only daily newspaper, has launched an enhanced version of its website using responsive web design. Windsorstar.com’s dynamic responsive site was created to give users an optimal viewing experience by automatically resizing the layout to fit across a wide variety of devices from desktops to tablets and smartphones. Following the pilot in Windsor, Postmedia plans to roll out responsive websites to all of its markets in 2013.
“We redesigned our website with our audience in mind,” said Marty Beneteau, Publisher and Editor-in- Chief, The Windsor Star. “The new responsive website allows our audience to access their favourite Windsor content online wherever and whenever they want in a format that’s automatically right for their device of choice.”
First time visitors to the redesigned site will notice the old site countdown as the new site literally breaks through with the vibrant and new experience. The new site is faster, sleeker and easier for readers to access and navigate. Readers can now enjoy the latest local news as it occurs in their city with photo galleries and videos included. Designed to make it easy for readers to find local content fast, the search bar scrolls down the page and the menu, conveniently located at the top of the page, allows for easy searches for stories based on topics of interest including the courts, TrafficWatch and city hall.
“With an average of 248,000 unique visitors per month visiting us online, we offer marketers a loyal and engaged audience in Windsor-Essex,” said Beneteau.
The use of WordPress’ content management system and SAXOTECH’s print publishing solution has created a more modern newsroom and given staff the ability to achieve a higher level of efficiency. Using WordPress enables The Star’s team to publish content 24/7 online, creates a more mobile workforce and gives the editorial staff the freedom and flexibility to focus on local news more than ever. Photos and videos can now be uploaded by reporters to the windsorstar.com from virtually any digital device giving readers the news they want instantly.
About The Windsor Star
The Windsor Star, a division of Postmedia Network Inc., is the only daily newspaper in Windsor and Essex County and publishes six days a week, Monday through Saturday. For more information, visit www.windsorstar.com
About Postmedia Network Inc.
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is the largest publisher by circulation of paid English-language daily newspapers in Canada, representing some of the country’s oldest and best known media brands. Reaching millions of Canadians every week, Postmedia Network engages readers and offers advertisers and marketers integrated solutions to effectively reach target audiences through a variety of print, online, digital, and mobile platforms.