The Digital Divide: Why We're Underestimating How Different the Audiences of the Future Will Be
Posted: 7/10/2014 | By: Jasper Jackson | The Media Briefing
Are we underestimating quite how different the audiences of tomorrow will be?
Earlier this week I rounded up some stats
from a number of rigorous studies asking some important questions about
the way younger people consume media. But while those stats are a
useful guide to how media consumption is changing, the picture they
paint is limited by the focus on age.