Time Inc. Starts Selling Ads on Magazine Covers, Breaking Industry Taboo
Posted: 5/22/2014  |  By: Michael Sebastian | Advertising Age
Time Inc., the nation's largest magazine publisher, is running Verizon Wireless ads this week and next on the cover of two of its most iconic titles, Time and Sports Illustrated. The ads are tiny, but their arrival puts a big crack in the longstanding tradition that kept ads off magazine covers.