Time Inc.’s CEO Aims to Unify Print and Online Fiefdoms
Posted: 9/18/2012 | By: Edmund Lee | Bloomberg
Time Inc. Chief Executive Officer
Laura Lang, hired last year to revive the struggling magazine
publisher, is forging a plan to unify its long-sparring
online and print fiefdoms.
Lang wants to give customers the ability to advertise across all 21 of Time Inc.’s magazines, both on the Web and in print, potentially reaching an audience of 127 million people in one fell swoop. That’s a break from the previous strategy, where the company typically suggested doing marketing campaigns via specific brands -- say, the print edition of People or Time.
Lang wants to give customers the ability to advertise across all 21 of Time Inc.’s magazines, both on the Web and in print, potentially reaching an audience of 127 million people in one fell swoop. That’s a break from the previous strategy, where the company typically suggested doing marketing campaigns via specific brands -- say, the print edition of People or Time.