Time Spent On Mobile Way Ahead Of Ad Dollars Spent On Mobile

Posted: 12/13/2011  |  By: Tom Krazit | PaidContent

People spent 30 percent more time on their mobile devices over the last year than they did the year before, and also spent more time on mobile than they did on newspapers and magazines combined, according to new research from eMarketer. However, mobile advertising remains a tricky proposition as companies attempt to figure out the best way to reach mobile users without enraging them.