Time To Ditch Uniques and Page Views for Engagement In Measuring Digital Audiences
Posted: 3/17/2014  |  By: Rick Edmonds | Poynter
When Nieman Lab’s Josh Benton asked me in December for a New Year’s prediction, I leaned toward the bombastic and led my wish list for 2014 as follows:

Ditch uniques and develop a better metric. Then-Newspaper Association of America president Mark Contreras was right when he made this case four years ago.