Toronto Readers Embrace Papers' Paywalls

Posted: 3/21/2013  |  By: Lou Carlozo | NetNewsCheck

As the largest city in Canada, Toronto occupies a unique spot in the North American media landscape: This city of 2.6 million has two newspapers (The Toronto Star and The Globe and Mail) with local, as well as national, reach. And while that hasn't made either outlet immune from the advertising woes affecting papers in the United States, national popularity has provided a tangible buffer — even as both papers put their digital paywalls in place.