Trinity Mirror Reveals Plans to Print QR Codes Next to Editorial Mentions of Products
Posted: 4/2/2013 | By: Alan Selby | Press Gazette
Trinity Mirror is to introduce technology across its top titles which will allow readers to buy products mentioned in editorial.
Marketing and media news site The Drum reports that Trinity Mirror's director of new business development, Matt Colebourne, disclosed the plans in a speech to the Internet Retailing Expo in Birmingham last week.
Marketing and media news site The Drum reports that Trinity Mirror's director of new business development, Matt Colebourne, disclosed the plans in a speech to the Internet Retailing Expo in Birmingham last week.