Trinity Monthly ABCs: Is There Any Point Making Print Metrics More Sophisticated?
Posted: 6/11/2013  |  By: Jasper Jackson | The Media Briefing
Is there any reason for newspapers to provide more detailed print circulation metrics, or are they just another stick for ad buyers to beat the press with?

Trinity Mirror released its first set of monthly ABCs for its regional titles on Friday, rather than the traditional biannual release, and the picture isn't pretty.