Twitter has recently been experimenting with breaking news alerts, pushing news tweets out to thousands of unsuspecting users. What sounds like an obvious boon for both Twitter and news organizations, however, hasn’t exactly been well-received by users.
This afternoon, the service seems to have pushed a Reuters tweet (seen above) out to users who’ve enabled push notifications via Twitter. The response has been harsh by any standard – many people seem confused by the breaking news notifications and find them intrusive, rather than helpful. Reuters’ Twitter feed is currently overwhelmed with accounts blaming, blocking and reporting @Reuters as spam for injecting this news into their feeds without permission.