U.S. Ad Spend Hits $35 Billion In Quarter 1
Posted: 6/24/2014 | By: Wayne Friedman | Media Post
Winter Olympics ad spending helped push up overall U.S. advertising nearly 6% for the first quarter.
advertising revenue for the first three months of 2014 was $34.9
the Sochi games responsible for $600 million of incremental ad spend,
according to Kantar Media. Taking out the two-week sporting event, U.S.
ad spend climbed 4%.